About

We teach AI to talk about your brand

We're a team from search marketing, content and analytics who decided there's no point optimizing the past.

[ team photo — 1328×460, from the brand shoot ]

We started where SEO reports ended

We'd been seeing it with clients since 2023: positions held steady while traffic dropped. Customers didn't stop searching — they stopped clicking. They were getting answers from language models, and our clients' brands simply weren't in those answers.

Vistrix Labs was founded to change that. We're not another SEO agency with an "AI" suffix — GEO is our only specialization. We work with our own process for researching generative answers, and we hold ourselves to one metric: your brand's share of the answers your customers hear.

What we stand on

Numbers, not promises

Every report is built on measurable citations and share of answers. If we can't measure something, we say so.

Content with expertise

Models cite authors they can trust. We write with your experts, not instead of them — and we don't generate content mush.

A short path to decisions

A small team, zero middlemen. You work directly with the people doing the work — not an account manager forwarding emails.

The team

Michał Rochwerger

Co-Founder

Dawid Walczyk