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Michał Rochwerger

Michał Rochwerger

Co-Founder

Michał Rochwerger – Co-Founder of Vistrix, Founder of TrustLuna. Scaling SEO across a dozen+ markets since 2009 – today for enterprise-level brands, through the synergy of SEO and AI. Creator of CTRL+GROW, co-organizer of Projekt SEO, and speaker at conferences in Poland and abroad. Not selling hype: he cares about data and results you can see in revenue.

Find on: LinkedIn trustluna.com o-m.pl x.com

Articles by Michał Rochwerger

Abstract illustration of the Generative Engine Optimization (GEO) concept: content fragments from three web pages flow through a yellow funnel into an AI answer bubble with marked citations.
GEO Jul 6, 2026 · 16 min

Generative Engine Optimization (GEO): The Complete Guide

The complete guide to GEO: the definition from the KDD 2024 paper, how generative engines pick their sources, what changes versus SEO, a six-step implementation process, measurement with three separate KPIs, and five myths dismantled with primary data.
GEO vs SEO — od listy niebieskich linków do jednej odpowiedzi AI
GEO Jul 2, 2026 · 2 min

GEO vs SEO: what changes when the search engine becomes a language model

Two disciplines, one goal — and completely different rules. Where SEO ends and GEO begins.

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