GEO

AI SEO, GEO, AEO, LLMO, AIO — five names, one discipline. We define AI SEO, explain why GEO is the canonical term, show how it differs from classic SEO, and break down the five work streams the practice covers, from AI crawler access to measuring AI share of voice.

Training vs grounding, the OAI-SearchBot and Bing indexes, ghost citations and unstable citation patterns. A data-backed breakdown of how ChatGPT, Gemini and Copilot pick the sources they cite, built on 2024–2026 studies and platform documentation.

AI Overviews rewrite the rules of Google visibility: a top-10 ranking no longer guarantees clicks. We break down how Google generates its AI summaries, which searches trigger them, and what Pew, Ahrefs, and Semrush data say about the traffic impact.

The complete guide to GEO: the definition from the KDD 2024 paper, how generative engines pick their sources, what changes versus SEO, a six-step implementation process, measurement with three separate KPIs, and five myths dismantled with primary data.

Two disciplines, one goal — and completely different rules. Where SEO ends and GEO begins.